BLESSINGS FLOWE
Blessings Flowe was born out of the longing to work for oneself. Amanda came to KLICKdesign to supply all of the branding, photography and website needs to grow her new business, BlessingsFlowe.com.
Amanda’s concept behind her business came from a verse in the Bible:
Look at the birds of the air: they neither sow nor reap nor gather into barns, and yet your heavenly Father feeds them. Are you not of more value than they? Matthew 6:26
She wanted to work with attorneys who valued her faith. It was very important to Amanda that the mark created was able to construe her faith and was also inviting to attorneys that may want to use her services. The colors she chose are soothing in helping the identity “FLOWE”! Her last name was intelligently used to emphasize the overall thought of Blessings Flowing. Conceptually, this identity is one of my favorites so far. When starting from scratch, it is beyond helpful to have content or at least some type of direction to work with.
01
BRAND DEVELOPMENT
Amanda worked as a nurse for a number of years and was wanting to create her own hours and schedule. She completed the course needed to be a CLNC® (Certified Legal Nurse Consultant), to add to her already earned titles; RN, BSN and CCM. She needed a brand to market herself and promote her own business. She was able to pinpoint colors she wanted, as well as a few items she thought would be good in her graphic mark; a bird or a cross.
Pictured are a few of the options given in the first few rounds of the development phase. Once a the direction was chosen, color was applied and carried out with the finalized identity design. Below you can see the finalized brand applied to all of the printed materials Amanda needed to promote her new business. It’s always so enjoyable to develop collateral print materials needed for new businesses!
02
BRANDING PHOTOGRAPHY
For Amanda’s brochure, we traveled to the courthouse to get images, as well as took head shots at her home. These images were used to supply visuals for her promotional brochure and website
03
COLLATERAL MATERIALS
The following items were developed, designed and professionally printed for Amanda to promote her business and generate her own cases and projects to sustain a BRAND new, working business!
Website ~ BlessingsFlowe.com
Business Card
Letterheads (2)
Brochure (Mailer)
Folder with pockets
Envelope
Electronic Microsoft Word Letterhead Template
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Branding
